research post 6

conventions of a music video

• Artist appearing in the video 
• The video will be based around a concept rather than a story
• The artist will perform throughout the video, either dancing, playing instruments or gesturing
• The video will contain a range of camera movements to create a dynamic look (energy) most often tracks, cranes and whip pans 
• The video will usually have 3 or more different locations, which may change with each verse/chorus
• The costumes will match the locations and will often change when they change
• Artist will usually lip synch along with the lyrics
• There will usually be sections of the video that are filmed in a studio, most often the performance parts
• The video will usually contain some kind of narrative, often intercut with performance shots
• The video may often use high angles to create a vulnerable or sexy look, or low angles to create a dominant or powerful look
• The song will be the soundtrack to the whole video, it will start and end when the music starts and ends
• There will be a wide range of different shot types/angles in each location to allow for dynamic and non-repetitive editing
• The editing will cut to the beat, and will be montage editing
• Quite often a slow motion effect is used to create a sexy or slick feel
• The video will use mostly close ups for the lip synch , mid/long shots for performance and extreme close ups for cutaways