Carol vernallis - the kindest cut.
carol vernallis compared music videos to Hollywood film she found that music videos contain narratives, or at least concepts that typically link with the song. The video is normally in an unconventional order usually done by montage editing. through out the video there is a lacking sense of space and time, and use visual hooks are used to link different locations or times within the video.
one example of a music video that vernallis describes is Ed Sheeran - Lego House
In this short clip of the begging of the music video we can see that there is an unconventional order in that it jumps from location to location also giving us no sense of time or space. they also use visual hook in that the actor is always centralized on the screen and so the audience is focus on him.
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